We always say that in order to be successful in a job interview you need to do some research beforehand. And it’s true because potential employers and hiring managers are interested in interviewing candidates who can prove to them that their contribution to the company will be significant and that they are motivated enough on their own to help push the company forward.
But it’s not always clear what exactly you should research about the company. In other words, it’s not always clear what can be useful during the interview or what you can read about the company that can win you points with the interviewer. The important thing to remember is that you don’t need to memorize anything, you don’t need to remember the company’s last year’s revenue by heart to the cent. You simply need to educate yourself on aspects of the business which will help you have a more interesting interview and that will make you memorable to the interviewer.
To help you out we’ve compiled a list with the top four categories of things you should research before a job interview.
1. The Organization’s Vision and Mission
When you start researching the company’s website make sure that you go through the whole thing, but what you should really focus on is the ‘About Us’ section. There you will find the organization’s vision and mission which will help you understand what exactly it is that the company does, why it’s doing what it does and what they hope to achieve in the future.
Consider whether the ‘About us’ section is designed in order to attract customers or investors as this will help you make more informed replies to the questions you’ll be asked during the interview. The interviewer will also feel that you are in sync and that will make them more comfortable and eager to get to know you better. Understanding the company’s vision will help you understand what the company hopes to achieve in the future and this will guide your replies towards that direction also.
2. Organization’s Structure
Most interviewers are not always clear when it comes to explaining to you where you’d fit in should you be hired and this is often confusing as we don’t understand whether you’d be working under a manager, as part of a team etc. Take the time to scavenge through the company’s website to figure out how it’s structured, the different departments and where the position you are applying for fits in. This will help your questions be more to the point while it’ll also facilitate the communication process with the interviewer.
3. Salary Standards in the Industry
Discussing money during the interview is always awkward, especially if the interviewer keeps pressing you to tell them how much you expect to make in this position. Not knowing how much the industry standard is in this situation can put you in a really tough spot, so always make sure that you do some research on the industry salary standards. Websites like Glassdoor can help you figure out what the industry standard salary is. This will also help you understand if the potential employer is trying to trick you into accepting a position that pays a lot less than other companies, while it will also help you negotiate your salary should you be offered the job.
4. Industry News and Innovations
Remember that the industry savvier you appear to be the more chances you have to impress the hiring manager. Read articles and see what’s new in the industry, see if there have been any breakthroughs made and consider whether you could apply the same breakthroughs in your work. Discuss these issues with the hiring manager and you’ll become a memorable candidate with a real shot at getting the job.
Dedicating time to research before the job interview can improve your chances by a lot. So don’t simply browse the company’s website and think that you are ready for the interview. Study on, make some notes if necessary and take heart knowing that all potential employers want is to be convinced that you’ll be dedicated to your work.